Assessing Baccalaureate Advertising Education Outcome Utilizing Marketing Education Curriculum Development Strategies

TY - JOUR

T1 - Assessing Baccalaureate Advertising Education Outcome Utilizing Marketing Education Curriculum Development Strategies

AU - Ganahl, Dennis J.

AU - Ganahl, Richard J.

N1 - The purpose of this paper is to compare and contrast the mission and scope of professional/baccalaureate advertising education with Marketing Education curriculum and instruction strategies to enhance advertising students' outcome. Sixty-five colleges and universities with advertising education departments, sequences, or areas of emphasis responded to a survey.

PY - 1992/8/1

Y1 - 1992/8/1

UR - https://eric.ed.gov/?id=ED349605

M3 - Article

JO - Assessing Baccalaureate Advertising

JF - Assessing Baccalaureate Advertising

ER -