An inquiry into the supplier selection decision from the business-to-consumer (B2C) perspective

TY - JOUR

T1 - An inquiry into the supplier selection decision from the business-to-consumer (B2C) perspective

AU - Boyce, Wesley S.

AU - Mano, Haim

N1 - The purpose of this paper is to provide insights into what selection criteria consumers find critical when making the supplier selection decision. Much research exists on the business-to-business (B2B) perspective, so this research seeks to investigate the business-to-consumer (B2C) viewpoint.,A survey is used to identify the areas that consumers find to be important when seeking suppliers.

PY - 2018/10/1

Y1 - 2018/10/1

UR - https://www.emerald.com/insight/content/doi/10.1108/JBIM-06-2018-0183/full/html

U2 - 10.1108/JBIM-06-2018-0183

DO - 10.1108/JBIM-06-2018-0183

M3 - Article

VL - 33

JO - Journal of Business & Industrial Marketing

JF - Journal of Business & Industrial Marketing

ER -