@article{17e07ed5ab9542179ddee915ac1a3f74,
title = "An inquiry into the supplier selection decision from the business-to-consumer (B2C) perspective",
author = "Boyce, {Wesley S.} and Haim Mano",
note = "The purpose of this paper is to provide insights into what selection criteria consumers find critical when making the supplier selection decision. Much research exists on the business-to-business (B2B) perspective, so this research seeks to investigate the business-to-consumer (B2C) viewpoint.,A survey is used to identify the areas that consumers find to be important when seeking suppliers.",
year = "2018",
month = oct,
day = "1",
doi = "10.1108/JBIM-06-2018-0183",
language = "American English",
volume = "33",
journal = "Journal of Business & Industrial Marketing",
}