Affect and persuasion: The influence of pleasantness and arousal on attitude formation and message elaboration

TY - JOUR

T1 - Affect and persuasion: The influence of pleasantness and arousal on attitude formation and message elaboration

AU - Mano, Haim

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PY - 1997/1/7

Y1 - 1997/1/7

UR - http://onlinelibrary.wiley.com/doi/10.1002/(SICI)1520-6793(199707)14:4<315::AID-MAR2>3.0.CO;2-C/abstract

U2 - 10.1002/(SICI)1520-6793(199707)14:4<315::AID-MAR2>3.0.CO;2-C

DO - 10.1002/(SICI)1520-6793(199707)14:4<315::AID-MAR2>3.0.CO;2-C

M3 - Article

VL - 14

JO - Psychology & Marketing

JF - Psychology & Marketing

ER -