Advertising Strategy and Its Effectiveness on Consumer Online Search in a Defaming Product-harm Crisis

TY - JOUR

T1 - Advertising Strategy and Its Effectiveness on Consumer Online Search in a Defaming Product-harm Crisis

AU - Jang, Sungha

AU - Kim, Jinsoo

AU - Song, Reo

AU - Kim, Ho

N1 - The date on your computer is in the past. If your computer's clock shows a date before 1 Jan 1970, the browser will automatically forget the cookie. To fix this, set the correct time and date on your computer.

PY - 2018/6/11

Y1 - 2018/6/11

UR - https://www.emeraldinsight.com/doi/full/10.1108/APJML-03-2017-0056

U2 - 10.1108/APJML-03-2017-0056

DO - 10.1108/APJML-03-2017-0056

M3 - Article

VL - 30

JO - Asia Pacific Journal of Marketing and Logistics

JF - Asia Pacific Journal of Marketing and Logistics

ER -