Adaptive Modeling and Dynamic Targeting for Real Time Analytics in Mobile Advertising

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	International Journal of Systems and Service-oriented Engineering
Volume	7
DOIs	https://doi.org/10.4018/ijssoe.2017040102
State	Published - Jan 4 2017

Disciplines

@article{69ec2f0aad734bb19ccd288ab07415a2,

title = "Adaptive Modeling and Dynamic Targeting for Real Time Analytics in Mobile Advertising",

author = "Kridel, \{Donald J.\} and Dolk, \{Daniel R.\} and Castillo, \{David G.\}",

year = "2017",

month = jan,

day = "4",

doi = "10.4018/ijssoe.2017040102",

language = "American English",

volume = "7",

journal = "International Journal of Systems and Service-oriented Engineering",

}

TY - JOUR

T1 - Adaptive Modeling and Dynamic Targeting for Real Time Analytics in Mobile Advertising

AU - Kridel, Donald J.

AU - Dolk, Daniel R.

AU - Castillo, David G.

PY - 2017/1/4

Y1 - 2017/1/4

UR - https://www.igi-global.com/gateway/article/190411#pnlRecommendationForm

U2 - 10.4018/ijssoe.2017040102

DO - 10.4018/ijssoe.2017040102

M3 - Article

VL - 7

JO - International Journal of Systems and Service-oriented Engineering

JF - International Journal of Systems and Service-oriented Engineering

ER -