Adaptive Modeling and Dynamic Targeting for Real Time Analytics in Mobile Advertising

Donald J. Kridel, Daniel R. Dolk, David G. Castillo

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	International Journal of Systems and Service-oriented Engineering
Volume	7
DOIs	https://doi.org/10.4018/ijssoe.2017040102
State	Published - Jan 4 2017

Disciplines

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title = "Adaptive Modeling and Dynamic Targeting for Real Time Analytics in Mobile Advertising",

author = "Kridel, {Donald J.} and Dolk, {Daniel R.} and Castillo, {David G.}",

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language = "American English",

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AU - Kridel, Donald J.

AU - Dolk, Daniel R.

AU - Castillo, David G.

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