A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation

Dennis J. Ganahl; Thomas J. Prinsen; Sara Baker Netzley

doi:10.1023/A:1025893025658

A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation

Dennis J. Ganahl
, Thomas J. Prinsen
, Sara Baker Netzley

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Sex Roles
Volume	49
DOIs	https://doi.org/10.1023/A:1025893025658
State	Published - Nov 1 2003
Externally published	Yes

Disciplines

Psychology

Access to Document

10.1023/A:1025893025658License: Unspecified

Cite this

@article{a7c5b1f436044470941080be342ad3c3,

title = "A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation",

author = "Ganahl, \{Dennis J.\} and Prinsen, \{Thomas J.\} and Netzley, \{Sara Baker\}",

note = "For this content analysis we recorded a sample of 1,337 prime time commercials from the 3 major networks (ABC, CBS, and NBC) in 1998. There were 5,473 primary and secondary characters identified....",

year = "2003",

month = nov,

day = "1",

doi = "10.1023/A:1025893025658",

language = "American English",

volume = "49",

journal = "Sex Roles",

}

TY - JOUR

T1 - A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation

AU - Ganahl, Dennis J.

AU - Prinsen, Thomas J.

AU - Netzley, Sara Baker

N1 - For this content analysis we recorded a sample of 1,337 prime time commercials from the 3 major networks (ABC, CBS, and NBC) in 1998. There were 5,473 primary and secondary characters identified....

PY - 2003/11/1

Y1 - 2003/11/1

UR - https://link.springer.com/article/10.1023/A:1025893025658

U2 - 10.1023/A:1025893025658

DO - 10.1023/A:1025893025658

M3 - Article

VL - 49

JO - Sex Roles

JF - Sex Roles

ER -

A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation

Disciplines

Access to Document

Other files and links

Cite this