Personal profile
About
Yan Tian's research focuses on audience analysis and media effects in health contexts. She has published articles in leading journals such as Health Communication, Journal of Health Communication, and Human Communication Research. She regularlyteaches courses in communication theories, research methods, and global media.
Education/Academic qualification
BA, Peking University
MA, Peking University
PhD, Temple University
Research Interests
- Health Communication
- Media Effects
- Audience Analysis
- Content Analysis
- Survey
- Statistical Methods
- Evaluation
- Structural Equation Modeling
- Exploratory Factor Analysis
- Confirmatory Factor Analysis
- Multilevel Confirmatory Factor Analysis
- Path Analysis
- SPSS
- Amos
- Experimental Studies
- Languages: English, Chinese
Disciplines
- Communication
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Celebrity Identification and Reasoned Action: An Integrative Model of the Relationship Between Media Use and Breast Cancer Screening Intention
Cho, S. J. & Tian, Y., 2024, In: Health Communication. 39, 10, p. 2186-2195 10 p.Research output: Contribution to journal › Article › peer-review
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Medical Drama Viewing, Parasocial Relationship, and Trust in Physicians: A Cross-Lagged Panel Study
Tian, Y., Robinson, J. D., Yoo, J. & Cho, S. J., May 11 2023, In: Psychology of Popular Media. 13, 3, p. 501-506 6 p.Research output: Contribution to journal › Article › peer-review
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To read or not to read: An extension of the theory of planned behaviour to food label use
Tian, Y., Yoo, J. H. & Zhou, H., 2021, In: International Journal of Consumer Studies. 46Research output: Contribution to journal › Article › peer-review
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Transportation into Audio-visual Narratives: A Closer Look
Reinhart, A., Zwarun, L., Hall, A. & Tian, Y., Sep 23 2021, In: Communication Quarterly. 69Research output: Contribution to journal › Article › peer-review
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Investigating the role of communication between descriptive norms and exercise intentions and behaviors: findings among fitness tracker users.
Cho, S. J. & Tian, Y., Oct 29 2019, In: Journal of American College Health.Research output: Contribution to journal › Article › peer-review