Research output per year
Research output per year
Personal profile
About
Yan Tian's research focuses on audience analysis and media effects in health contexts. She has published articles in leading journals such as Health Communication, Journal of Health Communication, and Human Communication Research. She regularlyteaches courses in communication theories, research methods, and global media.
Education/Academic qualification
BA, Peking University
MA, Peking University
PhD, Temple University
Research Interests
- Health Communication
- Media Effects
- Audience Analysis
- Content Analysis
- Survey
- Statistical Methods
- Evaluation
- Structural Equation Modeling
- Exploratory Factor Analysis
- Confirmatory Factor Analysis
- Multilevel Confirmatory Factor Analysis
- Path Analysis
- SPSS
- Amos
- Experimental Studies
- Languages: English, Chinese
Disciplines
- Communication
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To read or not to read: An extension of the theory of planned behaviour to food label use
Tian, Y., Yoo, J. H. & Zhou, H., 2021, In: International Journal of Consumer Studies. 46Research output: Contribution to journal › Article › peer-review
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Transportation into Audio-visual Narratives: A Closer Look
Reinhart, A., Zwarun, L., Hall, A. & Tian, Y., Sep 23 2021, In: Communication Quarterly. 69Research output: Contribution to journal › Article › peer-review
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Investigating the role of communication between descriptive norms and exercise intentions and behaviors: findings among fitness tracker users.
Cho, S. J. & Tian, Y., Oct 29 2019, In: Journal of American College Health.Research output: Contribution to journal › Article › peer-review
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Why Do They Keep Swearing? The Role of Outcome Expectations between Descriptive Norms and Swearing among Korean Youths: A Test of the Theory of Normative Social Behavior
Cho, S. J. & Tian, Y., Aug 25 2019, In: Western Journal of Communication.Research output: Contribution to journal › Article › peer-review
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Why Would They Keep Swearing? Understanding the Role of Outcome Expectations between Descriptive Norms and Swearing: A Test of the Theory of Normative Social Behavior
Cho, S. J. & Tian, Y., Aug 25 2019, In: Western Journal of Communication. 84Research output: Contribution to journal › Article › peer-review