Research output per year
Research output per year
Personal profile
About
Tessa Garcia-Collart is an Assistant Professor at the University of Missouri-St. Louis (UMSL). Her research interests are: brands and digital marketing, the influence of culture on consumer health choices and wellbeing.
Related documents
Education/Academic qualification
Marketing, Ph.D., Texas International University
Research Interests
- Brands and digital marketing
- the influence of culture on consumer health choices and wellbeing
- Social Media
- Latino Culture in Marketing
- Consumer wellbeing
Disciplines
- Marketing
Research output
- 3 Article
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The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy
Schneider, A. B., Chugani, S., Kaur, T., Stornelli, J., Luchs, M. G., Bakpayev, M., Garcia-Collart, T., Leonard, B., Ottlewski, L. & Pricer, L., 2022, In: The Journal of Consumer Affairs. 56Research output: Contribution to journal › Article › peer-review
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Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices
Garcia-Collart, T., Serin, N. & Sinha, J., Jan 1 2020, In: Journal of Advertising. 49Research output: Contribution to journal › Article › peer-review
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Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior
Garcia-Collart, T. & Rixom, J., May 8 2019, In: Marketing Science Institute. 19Research output: Contribution to journal › Article › peer-review