Personal profile
About
Perry D. Drake is currently the Director of Business Collaboration and an Associate Teaching Professor of Digital and Social Media Marketing in the College of Business Administration at the University Of Missouri – St. Louis, where he is a co-chair of the Marketing Department. He holds a B.S. in Economics, an M.S. in Statistics and a Ph.D. in Education.
Perry currently is responsible for the creation and instruction of the digital and social media marketing courses and programs at the undergraduate and graduate levels in addition to noncredit curriculums and certifications. In total UMSL is now offering over 10 different types of digital and social media courses to the St Louis area.
He is also a published author of Optimal Database Marketing by Sage Publications, is a regular speaker at industry functions and event, and has appeared in many journals.
Prior to joining UMSL in January of 2013, Perry was with NYU as an Assistant Professor for 14 years teaching and building out similar new and cutting edge marketing and data visualization classes and programs and had the privilege of receiving two outstanding teaching awards during that time.
Perry, in his spare time, is also a competitive long distance runner and triathlete.
Contact Information
Phone: 314-516-6490
Related documents
Education/Academic qualification
Education Technology, PhD, University of Missouri-St. Louis
2013 → 2017
Statistics, MS, University of Iowa
1985 → 1986
Economics, BS, University of Missouri-St. Louis
1980 → 1984
External positions
Assistant Professor, New York University
Jan 1 1997 → Dec 1 2012
Research Interests
- Digital and Social Media Marketing
Disciplines
- Business Administration, Management, and Operations
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The ConnectionRoom: A New Analogy for Understanding the Ethical Dimensions of Social Media
Miller, K. W., Johnson, D. & Drake, P. D., Jan 2022, In: Computer. 55Research output: Contribution to journal › Article › peer-review
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A Study of Digital Communications Between Universities and Students
Drake, P. D., Aug 2017Research output: Thesis › Doctoral Thesis
Open AccessFile -
Optimal Database Marketing: Strategy, Development, and Data Mining
Drake, P. D. & Drozdenko, R. G., Apr 2000Research output: Book/Report › Book