Projects per year
Personal profile
About
Michael T. Elliott is the associate dean and an associate professor of marketing in the College of Business Administration at the University of Missouri-St. Louis. He received his DBA in marketing at Mississippi State University in 1991. He also competed his MBA and BBA in 1980 and 1979, respectively. His current research areas are advertising effects, buyer innovation, media issues, and internet marketing. He has been published numerous times in peer-reviewed journals such as the Journal of Marketing Theory and Practice, Services Marketing Quarterly, and the Marketing Management Journal. He also currently resides on the editorial board at the Journal of Advancement in Marketing Education.
Related documents
Education/Academic qualification
Marketing, DBA, Mississippi State University
… → 1991
Marketing, MBA, University of Mississippi
… → 1980
Marketing, BA, University of Mississippi
… → 1979
Research Interests
- Advertising Avoidance
- Advertising Effects
- Buying Innovation
- Consumer Behavior
- Consumer Survey by Mail
- Contemporary Marketing Concepts
- Comparative Content Analysis of Television Media
- Internet Marketing
- Media Issues
- National Survey
- Resnik and Stern Methodology
Disciplines
- Business
- Marketing
Projects
- 2 Finished
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How Advertising Clutter Affects Consumer Attitudes and Usage of the Yellow Pages Medium
Yellow Pages Publishing Association
1/1/96 → 1/1/96
Project: Research project
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Cross-cultural differences in the adoption of social media
Alsaleh, D. A., Fu, Q. & Elliott, M., Mar 2019, In: Journal of Research in Interactive Marketing. 13Research output: Contribution to journal › Article › peer-review
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The Role of Affective Brand Commitment on Sales Effort
Fu, F. Q., Elliott, M. T., Mano, H. & Galloway, C., Jul 3 2017, In: The Journal of Marketing Theory and Practice. 25Research output: Contribution to journal › Article › peer-review
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The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model
Fu, Q. & Elliott, M., 2013, In: Journal of Marketing Theory and Practice. 21Research output: Contribution to journal › Article › peer-review
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The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model
Fu, F. Q. & Elliott, M. T., Jul 1 2013, In: The Journal of Marketing Theory and Practice. 21Research output: Contribution to journal › Article › peer-review
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Information Search and Purchase Patterns in a Multichannel Service Industry
Elliott, M. T., Fu, F. Q. & Speck, P. S., Jan 10 2012, In: Services Marketing Quarterly. 33Research output: Contribution to journal › Article › peer-review
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Psychology and Marketing (Journal)
Michael Elliott (Editor)
Jan 1 1995 → …Activity: Publication peer-review and editorial work › Editorial activity
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Prizes
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Fellowship, United Negro College Fund, 1987-1990
Elliott, Michael (Recipient), 1987
Prize: Prize (including medals and awards)