Search results

• 2015

  Value Co-Destruction in Complex B2B Relations: Conceptualization and Mechanisms

  Marcos-Cuevas, J., Prior, D. D. & Enz, M. G., Jan 2015, Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2014

  Improving Performance Through Value Co-Creation with Key Customers and Suppliers

  Enz, M. & Lambert, D. M., 2014, Supply Chain Management: partnerships, processes, performance,.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter