Research output per year
Research output per year
Personal profile
About
Dr. Zwarun's research expertise pertains to risky or sensitive media messages, including alcohol and tobacco advertising. Her research analyzes the content of these messages, measures their effects, and considers the regulatory and environmental contexts within which they appear. She is also interested in how media messages are processed, including whether media literacy skills protect vulnerable audiences from dangerous messages and how multitasking and distraction affect absorption into media narratives. Her work has appeared in journals including: Media Psychology, American Journal of Public Health, and the Journal of Broadcasting and Electronic Media.
Contact Information
(cell) 214-770-6747
(office) 314-516-6725
Research Interests
- Beer, Alcohol & Tobacoo Advertising/Marketing
- Risky and Controversial Media Messages
- Advertising Regulation
- Self-Regulation and Policy
- Media Law
- Media Literacy
- Persuasion and Effectiveness of Health Campaigns and Messages
- Content Analysis
- Quantitative Research
- Media Effects
- Children and Media
- Message & Campaign Design
- Structural Equation Modeling
- Exploratory Factor, Confirmatory Factor & Path Analysis
- GLM & SPSS
- Communicating Risk
- Communication About the Environment
- Science Communication
Disciplines
- Communication
- Gender, Race, Sexuality, and Ethnicity in Communication
- Health Communication
- Mass Communication
- Social Influence and Political Communication
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Facts aren’t enough: Addressing communication challenges in the pollinator crisis and beyond
Zwarun, L. & Camilo, G., 2021, Palgrave Handbook of International Communication and Sustainable Development.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Transportation into Audio-visual Narratives: A Closer Look
Reinhart, A., Zwarun, L., Hall, A. & Tian, Y., Sep 23 2021, In: Communication Quarterly. 69Research output: Contribution to journal › Article › peer-review
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Individual differences
Zwarun, L., 2017, The Sage Encyclopedia of Communication Research Methods.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Matched groups
Zwarun, L., 2017, The Sage Encyclopedia of Communication Research Methods.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Evidence of the Value of the Smoking Media Literacy Framework for Middle School Students
Bier, M. C., Zwarun, L. & Sherblom, S. A., Jan 10 2016, In: Journal of School Health. 86Research output: Contribution to journal › Article › peer-review
Prizes
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University of Missouri System Presidential Engagement Fellow
Zwarun, Lara (Recipient), 2024
Prize: Prize (including medals and awards)