Personal profile
About
Contact Information
Related documents
Education/Academic qualification
Management (Marketing), PhD, University of California, Los Angeles - The Anderson School of Management
2008 → 2013
Management Engineering, M.Eng, Korea Advanced Institute of Science and Technology
1997 → 1999
Business Administration, BBA, Yonsei University
1993 → 1997
External positions
Assistant Professor, Azusa Pacific University
Aug 1 2013 → Jul 1 2015
Graduate Student Researcher, UCLA Anderson School of Management
Jun 1 2009 → Jun 1 2013
Teaching Assistant, UCLA Anderson School of Management
Mar 1 2008 → Jun 1 2013
Research Interests
- Digital Marketing
- State-space Model
Disciplines
- Business Administration, Management, and Operations
- Marketing
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Do online searches influence sales or merely predict them? The case of motion pictures
Kim, H., Jan 23 2021, In: European Journal of Marketing. 55Research output: Contribution to journal › Article › peer-review
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Discovering heterogeneous consumer journeys in online platforms: implications for networking investment
Kim, H., Jiang, J. & Bruce, N. I., Sep 8 2020, In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › peer-review
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Newspapers' Content Policy and the Effect of Paywalls on Pageviews
Kim, H., Song, R. & Kim, Y., Feb 2020, In: Journal of Interactive Marketing. 49Research output: Contribution to journal › Article › peer-review
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Rival-benefiting effect of advertising: experimental extension and empirical investigation
Song, T. H., Kim, S. Y., Kim, H. & Lee, W. J., 2019, In: International Journal of Advertising. 38Research output: Contribution to journal › Article › peer-review
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The Comprehensive Effects of a Digital Paywall Sales Strategy
Kim, H., Chung, D. J. & Song, R., May 2019.Research output: Working paper › Preprint
Prizes
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47th Annual Sheth Foundation Doctoral Consortium Fellow, 2012
Kim, H. (Recipient), 2012
Prize: Prize (including medals and awards)
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Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics Fellow, 2010
Kim, H. (Recipient), 2010
Prize: Prize (including medals and awards)
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INFORMS Society of Marketing Science Fellow, 2012
Kim, H. (Recipient), 2012
Prize: Prize (including medals and awards)
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KAIST Business School Graduate Student Fellowship, 1997-1999
Kim, H. (Recipient), 1997
Prize: Prize (including medals and awards)
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KAIST Business School Graduate Student Fellowship, 2006-2008
Kim, H. (Recipient), 2006
Prize: Prize (including medals and awards)