Research output per year
Research output per year
Personal profile
About
Ho Kim is an Assistant Professor of Digital and Social Media Marketing. He holds a Ph.D. from UCLA, an M.S. degree from Korea Advanced Institute of Science and Technology, Korea, and a Bachelor degree from Yonsei University, Korea. His research interests include online word-of-mouth and online search, dynamic advertising effectiveness, econometric modeling, time-series modeling, Bayesian analysis, and big data. His teaching interests include online and social media marketing, marketing analytics, and big data analysis.
Contact Information
Phone: 314-516-6298
Related documents
Education/Academic qualification
Management (Marketing), PhD, University of California, Los Angeles - The Anderson School of Management
2008 → 2013
Management Engineering, M.Eng, Korea Advanced Institute of Science and Technology
1997 → 1999
Business Administration, BBA, Yonsei University
1993 → 1997
External positions
Assistant Professor, Azusa Pacific University
Aug 1 2013 → Jul 1 2015
Graduate Student Researcher, UCLA Anderson School of Management
Jun 1 2009 → Jun 1 2013
Teaching Assistant, UCLA Anderson School of Management
Mar 1 2008 → Jun 1 2013
Research Interests
- Digital Marketing
- State-space Model
Disciplines
- Business Administration, Management, and Operations
- Marketing
-
Do online searches influence sales or merely predict them? The case of motion pictures
Kim, H., Jan 23 2021, In: European Journal of Marketing. 55Research output: Contribution to journal › Article › peer-review
-
Discovering heterogeneous consumer journeys in online platforms: implications for networking investment
Kim, H., Jiang, J. & Bruce, N. I., Sep 8 2020, In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › peer-review
-
Newspapers' Content Policy and the Effect of Paywalls on Pageviews
Kim, H., Song, R. & Kim, Y., Feb 2020, In: Journal of Interactive Marketing. 49Research output: Contribution to journal › Article › peer-review
-
Rival-benefiting effect of advertising: experimental extension and empirical investigation
Song, T. H., Kim, S. Y., Kim, H. & Lee, W. J., 2019, In: International Journal of Advertising. 38Research output: Contribution to journal › Article › peer-review
-
The Comprehensive Effects of a Digital Paywall Sales Strategy
Kim, H., Chung, D. J. & Song, R., May 2019.Research output: Working paper › Preprint
Prizes
-
47th Annual Sheth Foundation Doctoral Consortium Fellow, 2012
Kim, Ho (Recipient), 2012
Prize: Prize (including medals and awards)
-
Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics Fellow, 2010
Kim, Ho (Recipient), 2010
Prize: Prize (including medals and awards)
-
INFORMS Society of Marketing Science Fellow, 2012
Kim, Ho (Recipient), 2012
Prize: Prize (including medals and awards)
-
KAIST Business School Graduate Student Fellowship, 1997-1999
Kim, Ho (Recipient), 1997
Prize: Prize (including medals and awards)
-
KAIST Business School Graduate Student Fellowship, 2006-2008
Kim, Ho (Recipient), 2006
Prize: Prize (including medals and awards)