Personal profile

About

Dr. Daniel Grossman is an Assistant Professor at the University of Missouri-St. Louis (UMSL).

Education/Academic qualification

Ph.D., University of Cincinnati

Research Interests

  • Sentimental Value
  • Sentimentally Valuable Possessions
  • Family Heirlooms
  • Passing on Familial Values
  • Consumer Behavior
  • Consumer Psychology
  • Consumers Interfacing with Artificial Intelligence
  • Perceptions of Luck
  • Consumers Perceptions of Raw Scores vs. Percentiles
  • How Brands (in general) Being in the Environment Affect Consumers

Disciplines

  • Marketing